Case Study

Laura Cantu Jewerly

Bridging digital and physical experiences

Visit lauracantu.mx

‘I wish I had our Dinah here, I know I do!’ said Alice aloud, addressing nobody in particular. ‘She’d soon fetch it back!’

There was a table set out under a tree in front of the house, and the March Hare and the Hatter were having tea at it: a Dormouse was sitting between them, fast asleep, and the other two were using it as a cushion, resting their elbows on it, and talking over its head. ‘Very uncomfortable for the Dormouse,’ thought Alice; ‘only, as it’s asleep, I suppose it doesn’t mind.

‘I said pig,’ replied Alice; ‘and I wish you wouldn’t keep appearing and vanishing so suddenly: you make one quite giddy.’

What we Did

  • Value Proposition Design
  • Digital Product Design
  • E-Commerce Redesign
  • E-Mail Marketing
  • Social Ads

Outcomes

  • 6 Weeks from kickoff to prototype
  • 50 % Higher conversion within 60 days of launching
  • 2 Weeks from kickoff to prototype
  • 80 % Higher add to cart rate

Takeaways

01.

Brining the retail store experience to online

Digital Extension

‘What did they live on?’ said Alice, who always took a great interest in questions of eating and drinking.

‘Well!’ thought Alice to herself, ‘after such a fall as this, I shall think nothing of tumbling down stairs! How brave they’ll all think me at home! Why, I wouldn’t say anything about it, even if I fell off the top of the house!’ (Which was very likely true.)

“Agility is part of our working philosophy, and Slack enhances lean communication flows within our growing organization. It allows us to efficiently share relevant business information, but also recognition and success.”

Jaime Alberto Babb General Manager, Laura Cantu Jewelry

02.

Launching a sucessfull social media acquisition strategy

Sharable Content

‘What did they live on?’ said Alice, who always took a great interest in questions of eating and drinking.

‘Well!’ thought Alice to herself, ‘after such a fall as this, I shall think nothing of tumbling down stairs! How brave they’ll all think me at home! Why, I wouldn’t say anything about it, even if I fell off the top of the house!’ (Which was very likely true.)

03.

Design for Performance for Speed and Maintenance

Site Optimization

‘What did they live on?’ said Alice, who always took a great interest in questions of eating and drinking.

‘Well!’ thought Alice to herself, ‘after such a fall as this, I shall think nothing of tumbling down stairs! How brave they’ll all think me at home! Why, I wouldn’t say anything about it, even if I fell off the top of the house!’ (Which was very likely true.)